Browsing Development Planning and Management by Subject "Banks and banking"

Now showing items 1-1 of 1

Examining the effects of electronic oral communication on customer brand loyalty in the Context of African Banking Industry

Mandhlazi, L. (Faculty of Management and Law International Conference, 2024)

The purpose of the study was to analyse the effects of electronic oral communication on customer brand loyalty within the context of the South African banking industry. The motivation of the study was to examine the ...